ShopOnPurpose is philanthropy through the power of crowds.

ShopOnPurpose is a platform that connects 1.4 million U.S. based non-profit organizations to hundreds of popular retailers, from Amazon to Walmart. We empower consumers to direct between 1% and 31% of every dollar they spend online to the charity of their choice. ShopOnPurpose lets an organization expand their donor base to every person who shops online. In fact, ShopOnPurpose gives every person a way to launch a fundraising campaign for their favorite cause, regardless of their financial situation.

You Can Make a Difference!

Step 1: Register with ShopOnPurpose

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Registration is free, fast, & easy.  
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You must Sign Up so you can designate your favorite cause.

When you return to ShopOnPurpose, you can shop right from the home page.

Check your Shopping Tag to make sure you have your favorite cause selected. (see picture below)

Step 2: Choose Your Favorite Cause

Find your cause by clicking on the Map, viewing all National Organizations, or Searching for a Cause
ShopOnPurpose users have already added hundreds of charitable organizations.
Don't see your favorite cause? Add you favorite cause now.


Step 3: Choose Your Favorite Stores

You must be registered to use the Favorite Stores List feature.

Add your favorite stores to your Favorite Stores List for quick access each time you visit ShopOnPurpose.

Visit the ShopOnPurpose Stores page to choose from hundreds of participating online merchants.

Hover over the store logo then click on the heart to add a store to your Favorite Stores List. (See picture below)

Step 4: Support Your Cause Every Time You Shop Online

You must click through a store link on ShopOnPurpose for your favorite cause to earn money!

When you click on the store logo, you will go directly to the retailer's website.

A tracking code is sent from your browser to inform the retailer that you would like to support a specific cause.

Each retailer sets its own donation amount. Click here to see how much your favorite cause will earn from each store.

Step 5: Spread the Word about ShopOnPurpose!

Make an even bigger difference by launching a fundraising campaign for your favorite cause.

Share with your friends on Facebook or tweet about @shoponpurpose by using the social media inks.

Use the Share With A Friend button to send an email inviting your friends to support that cause. (see picture below)

Still have questions? Contact Us